During the Milan Design Week 2016, Alcantara® celebrated the city of Milan with a “magic” outdoor installation in maxi format at number 8 of Corso Como, creating a new unmissable address for all design enthusiasts. The Alcantara® Magic HOTEL stands out for a number of highly distinctive features: first of all, the blend of 2D and 3D elements, obtained by the combination of Alcantara® with photographic printing in ultra HD together with bulging architectural components – as the central balcony and some blinds – also covered with soft printed Alcantara®. The result is an amazing play of optical illusions: despite being two dimensional, Alcantara® returns the photographic printing with a three-dimensional, vivid and extremely realistic effect, further enhanced by the giant dimensions of the installation (about 17m x 12m).
Alcantara® presence at Milan Design Week 2016 didn’t go unnoticed. The program created for this year’s design week featured several initiatives, with projects varying from contemporary arts to experimental design, from outdoor to indoor, and involving important names of the creative jet set, both at domestic and international level. Starting from the maxi installation “Alcantara Magic HOTEL” placed in Corso Como 8 to the “Touching Tales. The Alcantara® experience” exhibited in the historical portrait of Palazzo Litta to the “Local Icons. East/West” project in partnership with MAXXI and presented at the “Museo della Scienza e della Tecnica” where took place the Microsoft event for the launching of the Signature Type Cover, made of Alcantara, put also on stage in all the Mondadori Stores of Milan. The lowest common denominator...? Alcantara® material, of course, and its extraordinary capability of turning into anything imagination is able to outline.
The Gary Tatintsian Gallery of Moscow was the backdrop for showing the extraordinary world of Alcantara and its endless versatility. An exclusive event, introduced by a press conference, designed to celebrate the many different sides to Alcantara, as well as its relationship with the global design community and its ability to transform into an infinite number of stunning creations in various application fields: from automotive to hi-end hi-tech, fashion and lifestyle.
Alcantara and NOT JUST A LABEL (NJAL), the leading online fashion retailer, join forces in 2016 to launch a UK design project. A mixture of ten fashion, accessories and creative designers, handpicked by NJAL’s CEO and Founder, Stefan Siegel, have been challenged to push the boundaries of Alcantara’s premium material to create an original, bespoke design. To celebrate the work of the designers and to display the potential of such a high-tech luxury material in fashion, the final designs will then be presented at an exhibition at the Protein Gallery in London from the 12th to the 20th of July.
Hong Kong, February
Alcantara, unique world’s manufacturer of the luxury material Alcantara® and among the most fervent ambassador of Italian excellence worldwide, is honored to feature the finest artisanship and the quality of its innovative material on the stage of the Simon Boccanegra by Giuseppe Verdi. Inspired by 14th century decorations and faithful to the original sketch by Sylvano Bussotti, Alcantara®’s exclusive elegance and versatility reach their highest expression in the new curtain created for this Opera. The representation is produced by the renowned Teatro Regio Torino and is the first step of a partnership agreement that Alcantara has signed together with Teatro Regio for an international cultural project during the 2016-2017 Biennium.
Ten cities, nine designers, one extraordinary material. This year the Alcantara-MAXXI project, now in its fifth edition, takes us “around the world in a room”. For the LOCAL ICONS. EAST/ WEST exhibition curated by Giulio Cappellini and Domitilla Dardi, designers Studio Job, Constance Guisset, Poetic Lab, Mischer’Traxler, GamFratesi, Neri&Hu, Hans Tan, Michael Young, Poetic Lab and Cosmas Gozali created iconic objects to interpret ten cities of two main geopolitical areas, in an imaginary dialogue between East and West. A travel narrative in images and objects suggestive of Amsterdam, Paris, London, Vienna, Copenhagen, Shanghai, Singapore, Hong Kong, Taipei and Jakarta.
During IMMCologne 2016, Alcantara & DAMN° have staged Touching Tales, The Alcantara® Experience. For this very tactile contemporary show, four maverick studios were invited to ‘experiment’ with the Made in Italy trademark material to create unusual, surprising installations, featured in Cologne: the touching tales of Formafantasma, Moritz Waldemeyer, Anton Alvarez and Henrik Vibskov.