Los Angeles, November
Alcantara has been the main partner of two internationally acclaimed events dedicated to the “Great Cinema” organized by Luce Cinecittà in Los Angeles, celebrating the Italian excellence and its attitude to creativity: “Franca: Chaos & Creation” by Francesco Carrozzini and “Fire At Sea”, a Berlin International Film Festival Golden Bear winner. From November 14th to 23rd the glamorous film festival Cinema Italian Style 2016 celebrated Italian contemporary cinema in the extraordinary framework of the Egyptian Theatre, where Alcantara® upholstered more than 600 seats in a luxury blue navy. This is not the first time Alcantara stands out in the world of Art, but has cultivated strong relationships with artists and designers as well as with international museum institutions. Alcantara was also partner of the “30th Annual American Cinematheque Awards Gala”, held in Los Angeles at the Beverly Hilton Hotel in October, honoring Sir Ridley Scott.
From fashion to design and from the most spectacular car interior styling to cutting-edge decorative objects. A tirelessly inventive world in 300 square metres on Via San Pietro all’Orto/Via Verri in the dynamic heart of Milan. Once again, Alcantara shows its versatility by inventing a new concept of the “museum in progress”. A space designed to host creativity, a 3.0 concept store, a preferential showcase for an advanced view of trends, innovations, ideas, projects. Dressed in its unique soft touch in a palette ranging from the clearness of the glass to optical white and metal grey, the concept store was designed by architect Massimo Locatelli with CLS and was officially opened on October 25 in association with Vogue. Set in a strategic corner of Milan, it is the place chosen for displaying a selection of objects and concepts that look towards the future. This is Alcantara’s museum in progress, a place for bringing ideas into being and stimulating the imagination. Not just for shopping but to feel the pulse of the latest developments.
Following the success registered by last two year’s editions, titled respectively “Sustainability and automotive value chain” and “The automotive ecosystem on the global road to sustainability, the Asian perspective”, the company is yet the organizer and promoter of 2016 International Symposium on Sustainability, in partnership with Nikkei, the VIU (Venice International University) and the Waseda University, with the support of The society of global Business. Is there any value in sustainability for corporations? Is it realistic to consider sustainability as a competitive advantage and not just a cost or an obligation? Can profits, long-term investments and sustainable behaviors co-exist? How do we combine stakeholders’ interests and shareholders’ goals? The above and other related topics have been addressed during the Sustainability and Corporate Value International Symposium. During an intensive one-day workshop, top-level international speakers coming from prestigious companies and academies discussed the subject from different angles.
Alcantara, a worldwide ambassador of Italian excellence, took to the stage of the Teatro Regio for Puccini’s sublime opera La bohème, directed by Àlex Ollè de La Fura dels Baus, orchestra conducted by Gianandrea Noseda. In this eccentric, unconventional setting, Alcantara expressed itself to its best in the modern style of the curtain which distinguished the opera, and in part of the scenery and the leading singers’ costumes. The audience was immediately introduced to the controversial atmosphere of this production of La bohème thanks to the 19x10-metre curtain by stage designer Alfons Flores who reproduced the opera’s key scene on Alcantara®. Alcantara has for years played a leading role in the world of the arts through its collaborative efforts with artists and designers in addition to those with internationally-renowned museums. In fact La bohème is part of Alcantara’s partnership with the Teatro Regio for a cultural project related to the theatre’s 2016-2017 season.
With this exhibition at Milan’s Palazzo Reale, Alcantara presents a contemporary take on the atmosphere of a space full of historical connotations with a project conceived to engage and amaze. The King and I presents works created specially by nine international artists from different creative worlds. This encounter between art, theatre, sound and fashion creates an experimental path around Alcantara® material and the project’s venue, the Apartment of the Prince. The artists are: Maurizio Anzeri, Arthur Arbesser, Paola Besana, Gentucca Bini, Matthew Herbert, Taisuke Koyama, Francesco Simeti, Adrian Wong & Shane Aspegren.
During the Milan Design Week 2016, Alcantara® celebrated the city of Milan with a “magic” outdoor installation in maxi format at number 8 of Corso Como, creating a new unmissable address for all design enthusiasts. The Alcantara® Magic HOTEL stands out for a number of highly distinctive features: first of all, the blend of 2D and 3D elements, obtained by the combination of Alcantara® with photographic printing in ultra HD together with bulging architectural components – as the central balcony and some blinds – also covered with soft printed Alcantara®. The result is an amazing play of optical illusions: despite being two dimensional, Alcantara® returns the photographic printing with a three-dimensional, vivid and extremely realistic effect, further enhanced by the giant dimensions of the installation (about 17m x 12m).
Alcantara® presence at Milan Design Week 2016 didn’t go unnoticed. The program created for this year’s design week featured several initiatives, with projects varying from contemporary arts to experimental design, from outdoor to indoor, and involving important names of the creative jet set, both at domestic and international level. Starting from the maxi installation “Alcantara Magic HOTEL” placed in Corso Como 8 to the “Touching Tales. The Alcantara® experience” exhibited in the historical portrait of Palazzo Litta to the “Local Icons. East/West” project in partnership with MAXXI and presented at the “Museo della Scienza e della Tecnica” where took place the Microsoft event for the launching of the Signature Type Cover, made of Alcantara, put also on stage in all the Mondadori Stores of Milan. The lowest common denominator...? Alcantara® material, of course, and its extraordinary capability of turning into anything imagination is able to outline.
The Gary Tatintsian Gallery of Moscow was the backdrop for showing the extraordinary world of Alcantara and its endless versatility. An exclusive event, introduced by a press conference, designed to celebrate the many different sides to Alcantara, as well as its relationship with the global design community and its ability to transform into an infinite number of stunning creations in various application fields: from automotive to hi-end hi-tech, fashion and lifestyle.
Alcantara and NOT JUST A LABEL (NJAL), the leading online fashion retailer, join forces in 2016 to launch a UK design project. A mixture of ten fashion, accessories and creative designers, handpicked by NJAL’s CEO and Founder, Stefan Siegel, have been challenged to push the boundaries of Alcantara’s premium material to create an original, bespoke design. To celebrate the work of the designers and to display the potential of such a high-tech luxury material in fashion, the final designs will then be presented at an exhibition at the Protein Gallery in London from the 12th to the 20th of July.
Hong Kong, February
Alcantara, unique world’s manufacturer of the luxury material Alcantara® and among the most fervent ambassador of Italian excellence worldwide, is honored to feature the finest artisanship and the quality of its innovative material on the stage of the Simon Boccanegra by Giuseppe Verdi. Inspired by 14th century decorations and faithful to the original sketch by Sylvano Bussotti, Alcantara®’s exclusive elegance and versatility reach their highest expression in the new curtain created for this Opera. The representation is produced by the renowned Teatro Regio Torino and is the first step of a partnership agreement that Alcantara has signed together with Teatro Regio for an international cultural project during the 2016-2017 Biennium.
Ten cities, nine designers, one extraordinary material. This year the Alcantara-MAXXI project, now in its fifth edition, takes us “around the world in a room”. For the LOCAL ICONS. EAST/ WEST exhibition curated by Giulio Cappellini and Domitilla Dardi, designers Studio Job, Constance Guisset, Poetic Lab, Mischer’Traxler, GamFratesi, Neri&Hu, Hans Tan, Michael Young, Poetic Lab and Cosmas Gozali created iconic objects to interpret ten cities of two main geopolitical areas, in an imaginary dialogue between East and West. A travel narrative in images and objects suggestive of Amsterdam, Paris, London, Vienna, Copenhagen, Shanghai, Singapore, Hong Kong, Taipei and Jakarta.
During IMMCologne 2016, Alcantara & DAMN° have staged Touching Tales, The Alcantara® Experience. For this very tactile contemporary show, four maverick studios were invited to ‘experiment’ with the Made in Italy trademark material to create unusual, surprising installations, featured in Cologne: the touching tales of Formafantasma, Moritz Waldemeyer, Anton Alvarez and Henrik Vibskov.