During 2013 Milan Design Week, Alcantara promoted and featured in a major initiative aimed at a dialogue and exchange of views, developed in association with the World Bank and the Connect4Climate project.
Founded on the participants' shared commitment to sustainability, "Alcantara Dialogues. C4C: Re-Think, Re-Design, Re-New" took a concrete, constructive approach to the issue of climate change with a series of roundtables that examined each sector's stance vis-à-vis sustainability. These served to examine and discuss – with the contributions of world-class international speakers – the approach to sustainability taken by the fashion, design and architectural industries and by the arts and entertainment worlds.
The debates were held in a space of 300 sqm (in Superstudio Più on Via Tortona), designed and created by designer Giulio Cappellini, using only eco-sustainable materials to achieve an evocative sensory experience. Part of the space was given over to a display of photographs and videographics by young people worldwide as part of the C4C. Thanks to a streaming link and a Twitter wall, anyone anywhere around the world could watch and take part in the live debates.
Alcantara S.p.A., one of the first companies in Europe to achieve Carbon Neutrality, was therefore the promoter of a unique and powerfully innovative debate of enormous cultural impact.
The discussions aIso focused on the importance of the private sector's efforts to promote a more sustainable world. The best examples of socially responsible companies were highlighted, starting with Alcantara, which considers sustainability one of the founding values of its corporate strategy. Speakers included Corrado Clini, the Italian Minister for the Environment; Cyril Muller, Vice-President of External Relations, World Bank; Franca Sozzani, Chief Editor of Vogue Italia; Betty Williams, Nobel Peace Laureate; Kenny Young, music writer and producer, founder of Artist Project Earth (APE) and the winner of numerous Grammy Awards; and Marcel Wanders, one of the most renowned exponents of contemporary design.