
ALCANTARA®, LEADERS’ CHOICE
ARCHIVEDECEMBER 2007The most prestigious brands choose Alcantara® for covering surfaces and forms
Leading brands of several sectors – from the car industry through to interior design and architecture – know that the most modern, evolved and avant-garde audience is constantly looking for what is simply “beyond belief”: sensual pleasure coupled with performance, comfort with beauty. They want objects and spaces that can grant them extraordinary experiences, every day.
In order to provide a suitable answer to the dreams of this audience, leading brands use Alcantara®. Because with Alcantara® the extraordinary becomes a daily pleasure and what is “beyond belief” turns into reality.
Let us consider the car industry. Alcantara® is now a fundamental component of car design. The successful relationship between this extraordinary material and the most important international car manufacturers has grown through time, and it is now solid, and always rich with new, surprising results. Anti-static, breathable, anchoring, Alcantara® is now considered the material that can provide car interiors with a new quality. Functionality and resistance make it suitable for intensive use, while elegance and comfort renew driver’s satisfaction on a daily basis.
In the fashion sector, the constant focus on technological evolution and the possibility of offering bespoke finishes makes Alcantara® an ideal partner – the number one. Laser cutting, electro-forming and electro-welding are the most innovative production processes, an important addition to the more established way of working. Through these processes it is now possible to obtain any creative surface and to bring out exclusivity, style and originality. Whatever the original idea, Alcantara® is the ideal solution to make it real in the best possible way.
Both architects and Interior Designers know this very well. They were the first ones to draw inspiration from virtually unlimited Alcantara® array of colors and effects, and from its capacity to make any material – be this marble, wood, steel, mirroring surfaces or other – fall in love with it. This versatility makes Alcantara® “the” material for making interiors of private and public spaces comfortable, functional and resistant. The designers who chose Alcantara® know that they can cover also the most contemporary, daring lines with elegance and prestige.
Leading brands select this extraordinary material – that exceeds all expectations and provides ever-lasting inspiration – because with Alcantara® beauty is not ephemeral, technology is not cold, and opposites join with no compromises.
Alcantara S.p.A. – Via Mecenate 86, 20138 Milano Italia – info@alcantara.com – www.alcantara.com