
ALCANTARA® is...
ARCHIVEDECEMBER 2007- a covering material
> developed and manufactured with a unique, proprietary technology
- an extraordinary material because:
> it clusters several values related to its use: aesthetic values (beauty and elegance), sensorial values (softness and comfort) and functional values (ease of maintenance, resistance and its being a breathable material). Thanks to the combination of these values, Alcantara® covered objects can be used on a daily basis with maximum freedom.
> it is versatile: it speaks different languages and it can be used for a variety of applications. And this is a characteristic of Alcantara®, that no other material can offer.
> it is customizable: the focus on new trends and ongoing experimentation are at the basis of the solutions that the Design and Development group creates: floral décors, silvery or glittery effects, sophisticated contrasts are only a small part of the numerous possible applications. All is aimed at enhancing the elegance and the natural style of this unique material;
> its color palette is very rich and makes it suitable for use with other materials.
- a stand-alone category:
> its values of use and its qualities make it difficult to frame Alcantara® in existing materials or product categories. Any classification would be wrong or provide limitations. Alcantara® is Alcantara®!
- a registered trademark
> the one and only Alcantara® is produced and sold by Alcantara S.p.A., Italy.
- the choice of leading brands, because:
> it is as strong as leather but more sensual and breathable;
> it is washable and it can be ironed like linen and cotton but it is softer and more pleasurable to touch;
> virtually indestructible like technical textiles but elegant like none else;
> impossible to imitate: it is a new category, and it stands in this category alone, although many materials have tried to copy its look and finish.
- a sensual pleasure
> it satisfies touch and sight, it wraps with its softness, it enchants with its surface effects.
ALCANTARA® is not…
- a textile:
> because Alcantara®, unlike textiles, has no weave or warp.
- velvet, fake leather, synthetic leather, suede:
> suede is only the effect, due to its visual, external moiré look and the unique characteristic, the mottling effect.
In short:
Alcantara® is a unique, innovative material, developed through a unique, proprietary technology. It provides a wonderful combination of sensoriality, aesthetics and functionality, associated to a very exclusive contemporary lifestyle. The lifestyle of who wants to fully enjoy the products that he uses every day.
Like a leader, Alcantara® creates a beauty to experience, also establishing an ever closer affinity with an evolved, international, selective audience: the Alcantara® style is the characterizing element of a high level contemporary lifestyle. With Alcantara®, the extraordinary becomes part of everyday life.
Alcantara S.p.A. – Via Mecenate 86, 20138 Milano Italia – info@alcantara.com – www.alcantara.com