
ALCANTARA® LAB, A NEW IDEAS AND EXPERIMENTATION LAB
ARCHIVEDECEMBER 2007
The new Alcantara® LAB stems from the company’s 30-years-old experience and culture based on technology, style and innovation and it is a virtual container of new expressive languages based on research and innovation, to foster an ongoing dialogue with designers and creators.
The Lab aims at the development of a solid, long-lasting relationship with the creative world at 360 degrees. It intends to achieve its objective by listening to the needs and requirements of the various design professionals, and by interpreting them through the Alcantara® values.
Creative professionals are able to propose ideas and projects to this virtual lab, in total freedom of self-expression. The Lab wants to explore the potentials and the characteristics of modern creativity through experimenting with such an extra-ordinary material as Alcantara® but also through new languages and communication forms.
At present, the Alcantara® Lab coach is Giulio Cappellini who has recognized in the project his own passion for experimentation and interest for great challenges.
Aware of the fact that experimentation occurs through an exchange of knowledge and with the confrontation with the creative world, through the Alcantara® Lab the company supports the aspirations of young talents who wish to engage themselves in something quite extraordinary.
For further information:
www.alcantaralab.com
info@alcantaralab.com
Alcantara S.p.A. – Via Mecenate 86, 20138 Milano Italia – info@alcantara.com – www.alcantara.com