THE NEW ALCANTARA® SHOWROOM EXCLUSIVELY OPENS AT THE COLOGNE DESIGN POST

JANUARY 2008From January 14th 2008, during the Imm Cologne, Alcantara® will be amongst the show players of the Design Post, the permanent structure that through the years has turned out to be the preferred stage for companies, and an important meeting point for visitors. An exhibition area that manages to cluster, alone, all the most prestigious brands from the international design and furniture scene.

Thanks to its versatility, Alcantara® is a covering material very much appreciated by those who seek emotions through sensual gratification and aesthetics, yet who do not want to give up on functionality. The Alcantara® space at the Design Post is laid out on two levels of 35 and 173 square meters each. The outside of the building – once a post office – has a very strong visual impact on visitors thanks to the wide windows that attract the eyes towards the exhibits. The Showroom proposes itself as preferred meeting point for architects, designers, traders as well as with the final consumer who can be assisted and advised in the selection process. The Showroom will remain opened also once the trade show is over. The new location clearly illustrate all ways in which this unique material, that makes everyday life quite extraordinary, can be used and applied. The Showroom is also a proof of the company’s recognition of the great importance of the German market in its business sector. The Alcantara® Showroom features an opening route that introduces to the various use areas and allows visitors to physically test the versatility of this material: in home and car interiors, in fashion and high-tech, all surfaces can be covered with Alcantara® and made precious by it. A highlight of the exhibition is the Alcantara® Now collection, conceived for interiors and signed by the great Italian trend-setter Giulio Cappellini.

The presence of the Alcantara® Showroom at the Design Post is a natural step in the evolution of Alcantara S.p.A., a company that for quite a while has been communicating its identity not only through its product but also through a creative and experimental language. The new corporate communication campaign – whose theme is “Extraordinary becomes part of everyday life” – is yet another proof of this.

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