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Press

NEW CONTEST 2008/2009 EXTRAORDINARY, EVERY DAY TRAVEL CONTEST BY ALCANTARA® LAB

ARCHIVE
APRIL 2008Take an Extraordinary Object with You on your Daily Journey

Alcantara® LAB presents a new contest for the Milan Furniture Show 2008, once again confirming its desire to continue the dialog established with the creative world since its first contest in 2007.

After exploring the values of Alcantara® through new and original applications and encouraging the video interpretation of the extraordinary becoming part of everyday life, now comes a fascinating theme: travel.

The Extraordinary, Every Day Travel Contest inspired by “contemporary nomadism” is open to fashion designers, architects, designers and creative professionals of any nationality and age. Participants are invited to design extraordinary objects, elements and accessories that can be used, transported, utilized during those everyday activities which take place on a journey.

It must be an extraordinary object made from Alcantara® materials that satisfies the four values that make Alcantara® unique: a sensorial experience, aesthetics, functionality and exclusiveness.

There is a daily nomadism that affects everyone, consisting of traveling either long or short distances. Every day, when moving through the space separating us from the environments in which we study, work or spend our free time, we feel the need to take with us objects that represent and improve the quality of our time. Making each journey, however short, a unique experience.

Reflecting upon this nomadism concept, Alcantara®LAB decided to ask creative people, designers and anyone else interested in trying out new things, asking them to make each journey as extraordinary as possible. Because Alcantara® has founded on “the extraordinary that becomes part of everyday life” its uniqueness, based on the coexistence of sensorial, aesthetic and functional values that are found in one material, and can be experienced by those who love enjoying deeply the products they use every day.

These elements make Alcantara® the perfect material for covering surfaces and shapes, and fashion and design are two very successful fields of application. The theme chosen for the Extraordinary, Every Day Travel Contest ideally embraces these two worlds and invites creative professionals to design a travel object that could appear in design and fashion collections. The contest places no limitations upon the creativity of the participants or on the versatility and use of the designed objects. Faithful to its role as a favorite partner of the creative world, Alcantara® LAB wants to encourage research generating unique, original, creative designs.

More information and contest rules are available at: www.alcantaralab.com






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