Fashion - Thermowelding and new finishings, latest Alcantara® news at Milano Unica and Première Vision

January 2009Style and technology. It is on these two complementary and inalienable concepts that Alcantara S.p.A. has based its range aimed at the world of fashion, a universe that by definition constantly seeks beautiful products that can also provide cutting-edge performance.

Alcantara® is just this: a material that offers both aesthetic and sensory values and functionality, an extraordinary combination of beauty, softness and user-friendliness that allows experiments to be successfully carried out on it with the most advanced technologies.
The most recent results of these experiments will be presented at the Milano Unica and Première Vision trade shows in February.

There have been two new major developments. Firstly, thermowelding continues to be used to produce seamless garments in which Alcantara® is combined with a variety of fabrics and materials, ranging from the lightest and finest textiles to the heaviest and most robust fabrics. The ideal solution for developing a wardrobe that encompasses everything from the sports jacket to evening gown. High-impact technical and stylistic solutions, therefore, made possible thanks to the use of an innovative technology applied to Alcantara®. This new way of developing completely seamless clothing was patented by Framis Italia with the NoSo™ trademark, and represents an entire heat welding system that enables Alcantara® to be thermowelded to jeans, wool, cotton and velvet to produce details and finished garments, as well as accessories in all shapes and sizes.

Technology is also central to the second major development: three ways of working the material that suggest new uses and cast it in a new and original light. In other words, embroidery: from the most straightforward to more complex and elaborate solutions, such as broderie anglaise, macramé, and the motifs created by embroidering paillettes and little threads, also made from Alcantara®, onto this extraordinary material. Then there is also the “aged” effect: through overprinting or mechanical abrasion, the Alcantara® surface acquires a modern “vintage” look that has never been more fashionable. And, finally, the combination of Alcantara® with highly different fabrics and materials, ranging from purely technical materials (such as mesh), to more fashionable fabrics (silk and leather) and luxurious fine wools and elaborate laces. Combined in this way, Alcantara® can be used to create double-sided garments, hint at precious insides and detailing, or to produce accessories with a functional and original internal lining.

Technology “on proposal” – providing new ideas and solutions – and projects “on demand”, to satisfy all the requirements of partner companies: this is the strategy of Alcantara®, the extraordinary material chosen by those who seek a refined and exclusive lifestyle.

MILANO UNICA – MODA IN
Hall 6 – Stand E10 E12
3 / 6 February 2009
Portello Fieramilanocity
Milano

PREMIÈRE VISION
Hall 5 – Stand 5H16 5J15
10 / 13 February 2009
Parc d’expositions
Paris Nord Villepinte

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