
Milan Design Week 2007
ARCHIVEApril 2007Alcantara®, two prestigious events
During Milan Design Week 2007 Alcantara Spa presented two important activities:
Alcantara® NOW! – Giulio Cappellini created his first, signed Alcantara® collection, named “Alcantara® Now!”. Alcantara® Now! has been introduced to the press and public in a world première at the Museo di Storia Contemporanea in Via S.Andrea 6 in Milan, in an exceptional setting conceived and designed by Giulio Cappellini himself.
Alcantara® LAB - Zona Tortona, a city area where creativity melts with experimentation, is the location chosen by Alcantara® to introduce Alcantara® LAB, a newly-born department focused on understanding the role of materials research and its relationship with creative professionals.
At Superstudio 13 the winning projects of the first Alcantara® Every Day design Contest have been celebrated during an intense and successful week.
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