Interior - Discover Alcantara® in Milan during Design Week 2008!

April 2008During the entire month of April, the new Alcantara® printed ad campaign will be available for all to see in the Duomo Square in Milan. Now, that’s extraordinary, isn’t it?

This exclusive setting sets the stage for “The Extraordinary Every Day” the message of the 2008 campaign by Alcantara S.p.A.
The Alcantara® communication also wants to be extraordinary.
The subject of the ad is in itself very particular: a beautiful woman is overcome by the extraordinary combination of the sensorial, aesthetic and functional values of Alcantara®: to such an extent, in fact, that she finds herself in a very unusual situation where planets come to life and physically exit the painting in which they were featured. Beyond the content, the location is also extraordinary since this ad will cover the entire left-hand side of the Duomo in Milan and face the Gallery and Corso Vittorio Emanuele.
From the Cathedral, Milan’s famous symbol, Alcantara® will welcome all citizens, visitors and tourists who walk through the city centre as well as the international crowd who comes to Milan in April for the Salone del Mobile, the Design Week kermesse.

The city will also be crossed by various “tram” decorated with the embossed texture “Anemone” that will appear on the Duomo front panel and, on the Eurotram 15 line, with the “Planets” advertising campaign, also displayed on some selected Milan metro stations (red and yellow line).

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