Alcantara Company launches Alcantara® Every Day design contest “To cover design in all its forms means working in close contact with those very creative minds that can anticipate consumer tastes"

November 2006Collaborating with major and prestigious companies in the fields of fashion, furnishings, cars, boats and hi-tech applications has taught us to respect and satisfy specific and very diverse requirements, constantly providing support not only in qualitative and product performance terms but also from the stylistic viewpoint.

This strategic approach has led Alcantara Spa to hold a competition open to Italian and foreign architects, designers and other creative types: Alcantara® Every Day, an actual early dialogue with those who form ideas. A shared philosophy and taste for new challenges spurred architect Giulio Cappellini to become the Alcantara® LAB “coach” and to chair the competition’s jury. With this project Alcantara® will have the chance to be heard about in many different languages and be experienced in still unexplored places. In the home, office, during the leisure time and the mobility, Alcantara® can accompany our everyday lives in ever-new and original forms, very different from the usual ones. Releasing its potential and observing it from new angles, thanks to the various processing technologies that can be used, are exercises in creative and technical skills. Alcantara® wants to experience a new dimension, exploiting the spaces and places of daily life thanks to unique project-designing, a synthesis of personal perceptions and trials. The prize money at stake is 15,000 euros and the submitted projects will be judged on the basis of how they meet the general aims of the competition and according to specific rules (you can find it in the competition announcement). The feasibility and originality of entries will be determined by the ability of participants to translate the pre-set criteria into new and useful forms. The competition is open from 8 November 2006 to 5 February 2007. The jury will be thus composed: Giulio Cappellini – jury chairman - (Designer, Architect, Art Director); Patrizia Beltrami (Corporate Communication Director, Alcantara Spa); Manuela Cifarelli (Director, Material ConneXion, Milan); Angelo Jelmini (Set Designer); Paola Lenti (Businesswoman), Maurizio Modica / Pierfrancesco Gigliotti (Stylists, Frankie Morello); Paola Navone (Designer), Paolo Pininfarina (Vicepresident of Pininfarina Group and AD Pininfarina Extra), Stefano Pirovano (Designer); Jean Louise Pizzinato (Marketing Manager, Poltrona Frau); Corinne Poux (Innovation Director, Hermes); Cristiano Seganfreddo (Director, Fuoribiennale); Francesco Zurlo (Director, POLI.design Consortium at the Politecnico di Milano). It will convene on February 8, 2007 at the Alcantara® showroom, via Mecenate 86, Milano. To register and download the rules of the competition, see the website www.alcantaralab.com or write to info@alcantaralab.com .

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