Technology and sensoriality, the uniqueness of Alcantara® for Ego lifestyle
March 2006On February 23, during the Milan fashion week, the Dutch company Ego Lifestyle B.V. presented a world preview of the first and only lifestyle notebook for men and women.
On February 23, during the Milan fashion week, the Dutch company Ego Lifestyle B.V. presented a world preview of the first and only lifestyle notebook for men and women with a cosmopolitan lifestyle at Just Cavalli Cafè in Via della Spiga, Milan. The first notebook of this kind springs from a simple yet highly innovative idea; said original idea sees it incorporated into a bag thus combining the best of today’s technology with the possibility of choosing the most appropriate look for a successful, contemporary lifestyle. And this is the reason why Ego Lifestyle B.V. wanted to use Alcantara® to cover this gem of design and technology: offering the chance to enjoy unique sensory experiences while working or simply watching a DVD. The senses of sight and touch are constantly stimulated whenever the owner of Ego decides to change look. Indeed, the six, easily interchangeable Alcantara® covers mean that the man and woman of the new millennium can match unique colours and patterns to create a modern, elegant style. Ego Lifestyle and Alcantara®: technology combined with sensoriality.
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