"DRESS YOUR VISION CONTEST": HERE ARE THE FINALISTS AND THE WINNER
ART, DESIGN AND CREATIVITY

"DRESS YOUR VISION CONTEST": HERE ARE THE FINALISTS AND THE WINNER

Auto&Design and Alcantara have selected the ten finalists of the competition "Dress Your Vision - Alcantara is on board", an online competition open to transportation design students and car design enthusiasts. The Jury has decided the winning project.

MilanDecember 2021

Alcantara and Auto&Design contest

Auto&Design and Alcantara have selected the ten finalists of the competition “Dress Your Vision – Alcantara is on board”, an online competition open to transportation design students and car design enthusiasts. The young creative artists were invited to devise design proposals for future mobility using the Alcantara material in an innovative way.

The projects of the ten finalists have been evaluated by eight highly qualified jury members: Andrea Boragno, Chairman and CEO of Alcantara, Silvia Baruffaldi, Editor of Auto&Design, Domitilla Dardi, Maxxi Design Curator, Alec Ishihara, Principal (Color Materials) & UX Designer Microsoft, Manuele Amprimo, Chief Interior Design C&T and HMI Lamborghini, Annette Baumeister, Head C&T BMW, Rossella Guasco, Color&Material Design Stellantis and François Farion Design Director, Colors and Materials Groupe Renault.

The jury decided that the winning project is THE EXPERIENCE by Milton Royan Gabriel.

The winner

THE EXPERIENCE – by Milton Royan Gabriel

This project is a study of a modular interior environment dedicated to the vehicles of the future. The seat can be more traditional or hammock-like for longer trips where self-driving comes into play. Alcantara is used as upholstery and has small air bubbles inside that can inflate and deflate to increase comfort and better take the shape of the passenger’s body.

The finalists

ALCANTARA C1  –  by Adam Cal

The study shows the interior in a vehicle that can be used for future urban or short-distance transportation. The interior is upholstered with Alcantara, but to make the most of the material’s properties, the project envisages combining it with a “spandex” fabric that allows it to stretch up to 600% without deforming and losing its properties.

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ARMOR  –  by Takumi Matsuo

Armor imagines a new way of using the red carpet at film festivals. Actors and celebrities will arrive aboard an electric car with red Alcantara interior that they will find as the material of which the red carpet is made once they get out of the car.

Armor

CLASSIC FUTURE  –  by Ryousuke Uemura

Here the Alcantara upholstery is for the seats of the cars of the future, designed to be inspired by feminine forms and the European artistic and cultural movements of the past. An example? The Classical Period.

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BAU PARADICE  –  by Shota Ozaki

Alcantara is imagined as the lining of a space dedicated to animals and their owners. While the latter will enjoy a comfortable and relaxing contact with Alcantara, the animals can play relying on the high resistance of the material.

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MUSIC CONCEPT  –  by Ryoga Kihsimoto

Here the intention is to explore the use of Alcantara also as dedicated upholstery for the audio system on board a vehicle, thanks to its softness and sound absorption capability. In this case, the speakers could be placed in the Alcantara seat, thus creating a connection between materials.

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ALCANTARA ALVEARE  –  by Saahil Kapoor

The study takes advantage of the versatile nature of Alcantara to study solutions and upholstery for large-scale shared transportation. In the project, Alcantara covers the hexagonal cell inside which the passengers take their seats, guaranteeing comfort during the journey, a high level of hygiene and cleanliness and good durability.

Alcantara Alveare

ALBA  –  by Leary Estrada

The project imagines an autonomous vehicle to transport two passengers in the year 2050. The vehicle’s Alcantara-upholstered interior creates an ideal of luxury in which to relax and sip a Martini or an Asahi beer on the way to a hotel, the airport or any appointment.

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LUMINOSITY  –  by Vladimir Pavlov

Luminosity is a car seat created with the aim of increasing the physical contact between the human body and Alcantara, creating a strong connection between the material and the passenger. The pattern that defines the contact points is orange circular lines that can also light up at night with a fluorescent effect.

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ALCANTARA NEW MATERIAL USE  –  by Marian Vasile Dragon

The concept imagines using the material to decorate certain external elements of a first generation Citroën C4 Cactus. The project thus departs from the more frequent use of Alcantara as an interior upholstery material.

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