BrandAlcantara’s pay off – Extraordinary Every Day – is a genuine invitation to explore the unique nature of the brand, the technology behind it and the craftsmanship of the material, which is 100% Made in Italy, along with commitment to sustainability demonstrated by the Company. Alcantara is an extremely versatile organization fuelled by continuous dialogue with the creative world, which makes it a point of reference for companies in different platforms of application around the world. These are the values that drive our daily commitment to the future.
Design, high performance and heritage: Alcantara® and BMW Italy present a brand-new BMW M4 Competition: an exclusive one-off model jointly launched by the Italian lifestyle brand and German car manufacturer in celebration of fifty years of its iconic M division.
Inside, the seats, ceiling, pillars and door panels are all upholstered in Alcantara, alternating between black and yellow to match the livery, specially designed to pay homage to the historic collaboration and showcase the unique capability of this soft-touch material when it comes to offering highly customised solutions.
Touch the Skyline
The common theme of the project is the city of Milan, with one aspect of the model’s exclusive design standing out from the rest: the accurate reproduction of the Milanese skyline, lasered onto the side door panels. Chosen for its status as a symbol of lifestyle and fashion, which are central to both brands, Milan was also selected to host the “Touch the Skyline” event: a grand unveiling held at the prestigious House of BMW.
Guests were invited to enjoy an evening dedicated to the anniversary of the M division and the launch of the exclusive one-off car, the story of which was recounted through an immersive experience embodying versatility, artisanal expertise and aesthetic excellence: core values held dear by the two brands.
The BMW M4 Competition One-Off will be on show to the public between 24th November 2022 and 12th December 2022 at the House of BMW store in via Verri 10, Milan.
“At Alcantara we are delighted about this partnership with BMW, which once again has given us the opportunity to demonstrate our shared identity values. Alcantara accentuates the extreme sportiness and lightness of the M division, offering the driver grip for a sporty ride with comfort and wear resistance, without ever sacrificing the truly unique sensory experience.”
CHAIRMAN & CEO of Alcantara.
“2022 is a special year for BMW’s M division because we are celebrating the 50th anniversary of the brand that has always offered the highest performance sports cars in our range. This is an extraordinary story of a car that has become legendary and its Italian DNA. The BMW M1 designed by Giugiaro. It was therefore a natural choice to enthusiastically accept Alcantara’s proposal to make a one-off BMW M4 Competition. This was the perfect way to celebrate BMW M’s 50th anniversary with outstanding Italian design and cutting-edge sustainable materials.”
Massimiliano Di Silvestre
CHAIRMAN & CEO of BMW Italy.
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