Last October, the official launch event of Alcantara in Korea took place at the K Contemporary Museum in Seoul. The event, titled “Realize Potential with Alcantara“, opened with a speech by Alcantara President and CEO Andrea Boragno.
ALCANTARA'S LIFESTYLE ARRIVES IN KOREA AT THE K CONTEMPORARY MUSEUM
Alcantara intrduced itselft to the Korean market with the “Realize Potential with Alcantara” event
During the event, the versatility of Alcantara was presented through the countless textures and colors characterizing the products on display that are the result of international collaborations.
Through this communication activity, Alcantara aims to further increase its brand awareness in Europe, North America and Asia as well as its global presence.