BrandAlcantara’s pay off – Extraordinary Every Day – is a genuine invitation to explore the unique nature of the brand, the technology behind it and the craftsmanship of the material, which is 100% Made in Italy, along with commitment to sustainability demonstrated by the Company. Alcantara is an extremely versatile organization fuelled by continuous dialogue with the creative world, which makes it a point of reference for companies in different platforms of application around the world. These are the values that drive our daily commitment to the future.
Alcantara, a world ambassador for Italian excellence, has picked Shanghai and the 19th-century creative space, a symbolic location of cultural architecture in the heart of the Jing’an district, to host the “Alcantara. A road to the Future” event on 16 April. This fully immersive journey through the Alcantara world and lifestyle marks the third time that Alcantara has partnered with Car Design Night in Shanghai, which usually coincides with the motor show to highlight its special relationship with the world car industry.
Guests were able to try out and experience an engaging journey through the world of Alcantara with a live exhibition that displayed the Alcantara SS 2019 capsule collection and products by leading world brands such as Microsoft, Larusmiani, Sennheiser, Sergio Rossi, Adidas and L.G.R.
A window on the world of Alcantara to enhance the contemporary lifestyle of the brand and its values.
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