Car Design Night 2019: Alcantara presents "A Road To The Future"
CAR DESIGN NIGHT 2019: ALCANTARA PRESENTS "A ROAD TO THE FUTURE"
"Alcantara. A road to the Future”, a full immersion into the world of Alcantara
Alcantara, a world ambassador for Italian excellence, has picked Shanghai and the 19th-century creative space, a symbolic location of cultural architecture in the heart of the Jing’an district, to host the “Alcantara. A road to the Future” event on 16 April. This fully immersive journey through the Alcantara world and lifestyle marks the third time that Alcantara has partnered with Car Design Night in Shanghai, which usually coincides with the motor show to highlight its special relationship with the world car industry.
Guests were able to try out and experience an engaging journey through the world of Alcantara with a live exhibition that displayed the Alcantara SS 2019 capsule collection and products by leading world brands such as Microsoft, Larusmiani, Sennheiser, Sergio Rossi, Adidas and L.G.R.
A window on the world of Alcantara to enhance the contemporary lifestyle of the brand and its values.