Video of The ICE St. Moritz event
Alcantara @THE I.C.E. St. Moritz
EVENTS
ALCANTARA @THE I.C.E. ST. MORITZ
Elegance, beauty and luxury: an exclusive car show that combines passion for cars with the artistic and atmospheric setting of St. Moritz.
Alcantara has collaborated with The I.C.E. St. Moritz, one of the most eagerly awaited automotive events in an unconventional location: among the snow-capped peaks of the Alps in St. Moritz.
A special exhibition of luxury classic cars with the unique vibes of a Concours d’Elegance.
The synergy between Alcantara and The I.C.E. stems from a shared commitment to art and lifestyle, luxury, style and innovation: core values for both partners.
The event, which was due to take place on the frozen lake in the foothills of the Engadine mountains, was moved from its usual location due to severe weather conditions: the audience of collectors, car, design and lifestyle enthusiasts who came to St. Moritz from all over Europe spent the day admiring the magnificent cars lined up in the Serletta garage, where the atmosphere was that of a classic car museum with an adventurous edge.
Alcantara automotive partner
THE I.C.E. was the perfect opportunity to showcase Alcantara as a luxury brand and the preferred automotive partner of the world’s most prestigious car manufacturers, highlighting its unique ability to produce an exceptional, striking and versatile product.
Panda 4x4 with Studio Spinzi
Alcantara has also teamed up with Spinzi, a Milan-based creative studio, to develop an artistic and creative project aimed at transforming the interior of the iconic 1980s Panda 4×4.
The original upholstery has been customised in Alcantara featuring yellow holes, overlays and contrast stitching.
