In November, Alcantara played a leading role, together with Alfa Romeo EMEA, at the annual event organised by the Esquire Middle East magazine, held at XXII Carat Villa – The Palm, in Dubai, renamed the Townhouse for the occasion. The partners (including Moreschi, Bremont Watches and Hackett) each took a room of the villa, customising it with a display of its product portfolio.
ALCANTARA & ALFA ROMEO, PROTAGONISTS AT THE ESQUIRE MIDDLE EAST'S TOWNHOUSE
Alcantara and Alfa Romeo together for Esquire
Alcantara shared a space with Alfa Romeo and set it up as an imaginary wardrobe, called “The Alcantara closet”, with everyday items and more. This contained the garments from the latest SS collection by Andrea Incontri (garments, bags and shoes), some hi-tech co-marketing objects (Sennheiser headphones and the Microsoft Surface) as well as accessories from previous partnerships, all covered in Alcantara. All partners in the event were involved in a series of activities with the press, such as talks and themed workshops, for a total of three days.