Alcantara has chosen Germany and the kick-off day of the car contest “German Car Of The Year” (GCOTY) as the background for the exclusive “Alcantara Night”: an evening to fully show the endless versatility of the material.
ALCANTARA NIGHT: ONE NIGHT, ENDLESS APPLICATIONS
The event was organized by Alcantara during the German Car Of The Year 2022 with an unique and immersive setting to present the characteristics of the material through its main collaborations.
On this special occasion, guests were welcomed by a unique and immersive setting: the world of Alcantara came to life through an exhibition of products from some of the main collaborations
In this way, guests had the chance to experience a journey inside the endless applications of Alcantara, feeling with their own hands how the soft-touch material transform itself, but always maintaining its technological, aesthetic and innovative qualities.
The event also celebrated the first partnership between Alcantara and the GCOTY during the Summer Fest, the first phase of the competition that will end in autumn 2022 with the election of the best German car.