BrandAlcantara’s pay off – Extraordinary Every Day – is a genuine invitation to explore the unique nature of the brand, the technology behind it and the craftsmanship of the material, which is 100% Made in Italy, along with commitment to sustainability demonstrated by the Company. Alcantara is an extremely versatile organization fuelled by continuous dialogue with the creative world, which makes it a point of reference for companies in different platforms of application around the world. These are the values that drive our daily commitment to the future.
During the Milan Design Week 2016, Alcantara celebrated the city of Milan with a ‘magic’ outdoor installation in maxi format at number 8 of Corso Como, creating a new unmissable address for all design enthusiasts.
The Alcantara “Magic Hotel” stands out for a number of highly distinctive features: first of all, the blend of 2D and 3D elements, obtained by the combination of Alcantara with photographic printing in ultra HD together with bulging architectural components – as the central balcony and some blinds – also covered with soft printed Alcantara.
The result is an amazing play of optical illusions: despite being two dimensional, Alcantara returns the photographic printing with a three-dimensional, vivid and extremely realistic effect, further enhanced by the giant dimensions of the installation (about 17m x 12m).
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