Alcantara partnered Audi for the 2017 Milan Design Week
ALCANTARA PARTNERED AUDI FOR THE 2017 MILAN DESIGN WEEK
For the 2017 Milan Design Week Alcantara partnered Audi in an original creative project open to the public at Audi City Lab, Corso Venezia 11, the avant-garde exhibition and meeting space which explores the new frontiers of artificial intelligence applied to the most diverse fields.
Audi presented the Italian launch of its sophisticated RS 5 Coupé, with Alcantara upholstery on the door panels and the technological state-of-the-art in terms of onboard infotainment and driving assistance systems. In this context, Alcantara is undoubtedly an innovator and a source of creative inspiration for contemporary lifestyle models.
Hence this partnership to create an innovative design for the furnishing of a number of areas – “Alcantara Corner Lounges” – of the 2017Audi City Lab in a mixture of art, design and technology through a collaborative project involving Ross Lovegrove, Arturo Tedeschi and Ilaria Colombo, and Moroso, one of the leading players in the interior design sector.