For the 2017 Milan Design Week Alcantara partnered Audi in an original creative project open to the public at Audi City Lab, Corso Venezia 11, the avant-garde exhibition and meeting space which explores the new frontiers of artificial intelligence applied to the most diverse fields.
Audi presented the Italian launch of its sophisticated RS 5 Coupé, with Alcantara upholstery on the door panels and the technological state-of-the-art in terms of onboard infotainment and driving assistance systems. In this context, Alcantara is undoubtedly an innovator and a source of creative inspiration for contemporary lifestyle models.
Hence this partnership to create an innovative design for the furnishing of a number of areas – “Alcantara Corner Lounges” – of the 2017Audi City Lab in a mixture of art, design and technology through a collaborative project involving Ross Lovegrove, Arturo Tedeschi and Ilaria Colombo, and Moroso, one of the leading players in the interior design sector.
