The International Auto Show, held in the heart of Los Angeles, was the backdrop for “Alcantara Lifestyle”, an exclusive event designed to celebrate the many different sides to Alcantara, as well as its ability to transform into an infinite number of stunning creations in various fields of application.
ALCANTARA LIFESTYLE L.A.
The evening took place in the former cathedral church of Santa Vibiana, a well-known location in Los Angeles’s fashion district, where people from the industry, designers and the international press were able to experience and appreciate the different dimensions of Alcantara in the flesh.
In particular, Alcantara’s fashion dimension was exalted with the runway show of the Alcantara collection designed and produced by Yohji Yamamoto for Y’s, while the automotive sector was represented by the two Lamborghini cars, the Huracan LP 610-4 and Aventador LP 700-4, the design and interior segment by a number of pieces of Ligne Roset furniture, and the hi-tech area by the stunning Leica cameras with Alcantara cases.
Each of these partners showcased Alcantara with a high-impact installation.