BrandAlcantara’s pay off – Extraordinary Every Day – is a genuine invitation to explore the unique nature of the brand, the technology behind it and the craftsmanship of the material, which is 100% Made in Italy, along with commitment to sustainability demonstrated by the Company. Alcantara is an extremely versatile organization fuelled by continuous dialogue with the creative world, which makes it a point of reference for companies in different platforms of application around the world. These are the values that drive our daily commitment to the future.
“Alcantara, A Ride Into Lifestyle” took place in the heart of Los Angeles on November 29.
The very exclusive event, held during the Los Angeles International Auto Show, aimed at highlighting and emphasizing the now essential fusion with fashion, design, style and trends and the extreme versatility of the material, which have made Alcantara’s luxury lifestyle a global, wide-ranging and multifaceted concept.
The evening was held in the magnificent Petersen Automotive Museum, one of the largest car museums in the world specialized in presenting the history of the automobile. Big names in the industry, celebrities, designers, influencers and the international press personally experienced and appreciated the many souls of Alcantara, interpreted by an unprecedented artistic installation.
The gigantic Gulliver-effect objects were created by Rebecca Moses: an oversized bag with wheels instead of feet and a shoulder strap made woven tire strips; the shoe with stiletto heel decorated with a steering wheel as a buckle; and the red carpet dress with train, on which a fairytale highway runs with a micro-car on an endless search of a dream.
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