Alcantara: X-Ray Fashion presented at the 75th
EVENTS

ALCANTARA: X-RAY FASHION PRESENTED AT THE 75TH

VeniceAugust 2018

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Alcantara was honoured to be a partner – together with Connect4Climate-WorldBank and philanthropist Paul G. Allen’s Vulcan Productions – of X-Ray Fashion, the virtual reality experience created by MANND and directed by the famous fashion photographer and filmmaker Francesco Carrozzini (Franca: Chaos and Creation).

X-Ray Fashion was presented at the 75th Venice International Film Festival. The fashion industry accounts for 20% of global waste and 10% of global CO2 emissions. Fashion is often associated with human rights abuses including hazardous working conditions, long hours and more.

X-Ray Fashion explored the dark side of the industry and its impact on climate change with an immersive, multi-sensory installation. X-Ray Fashion has promoted major initiatives and become an advocate for greater sustainability in the sector.

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