Video
Video reportage.
Alcantara organized the 6th edition of the International Symposium on sustainability entitled "Greenwashing and Sustainability: a growing trend that needs to be addressed", in partnership with the Viu (Venice International University) e the Social Impact Agenda for Italy.
Video reportage.

01 October, 2021
San Servolo Island, Venice, Italy
#stopgreenwashing
The 6th edition of the International Symposium on sustainability, entitled “Greenwashing and Sustainability: a growing trend that needs to be addressed”, taking place on October 1st at San Servolo Island (Venice), brought together policy makers, representatives of international organizations, scientists, academics, entrepreneurs and businesspersons to discuss how the growing trend of “greenwashing” is spreading in different business sectors and how the EU is addressing this growing issue.
The role of transparent information, the need for generally accepted technical and certification standards, effective regulations, the impact of fiscal incentives and similar measure were also object of discussion.
Impact integrity and accountability are essential for the growth of impact investment and impact finance as a new asset class which can trigger true sustainability.
The Symposium also examined the specific case of polyester and recycled polyester. PET industry today is facing the challenging goal of meeting the highest environmental standards set at EU level, in order to allow a transition towards circular economy and to guarantee a higher level of environmental protection.
Master of Ceremony: Salina Abraham
World Bank Connect4Climate Youth Ambassador
9:30
Opening
Umberto Vattani
President of Venice International University, Ambassador of the Italian Republic
Andrea Boragno
Chairman and CEO of Alcantara S.p.A.
Giovanna Melandri
Chairwoman Human Foundation and SIA (Social Impact Agenda for Italy),
Member of the Executive Board of GSG for Impact Investment, Chairwoman MAXXI Foundation.
09:45
Session 1: Addressing the green transition
Enrico Giovannini
Minister of Sustainable Infrastructures and Mobility
Simona Bonafè
Member of the European Parliament – Rapporteur SUP Directive
10:15
Session 2: The growing issue of Greenwashing
Ioannis Ampazis
Legal and Policy Officer – European Commission – Directorate-General Justice and Consumers – E.3 Consumer enforcement and redress
Daniele Novello
Senior Consultant Consumer Insights at GfK – Growth for Knowledge
Fabio Iraldo
Professor of Management at Scuola Superiore Sant’Anna – Pisa, Italy
Timothy Nixon
CEO at Signal Climate Analytics, an exclusive media partner to Reuters News
Monica Billio
Professor of Econometrics, Department of Economics, University Ca’ Foscari of Venice
11:55
Session 3: The PET case – The value chain on the forefront of ecological transition
Antonello Ciotti
Chairman of CPME (Committee of PET Manufacturers in Europe)
Yashovardhan Lohia
Executive Director, Member of the Sustainability and Risk Management Committee, Chief Sustainability Officer Indorama Ventures
Günther Lehner
Chairman of ALPLA Group
Christian Crepet
Director of Petcore Europe
14:15
Session 4: The role of social impact finance
Sir Ronald Cohen
Chairman of the Global Steering Group for Impact Investment
Giovanna Melandri
Chairwoman Human Foundation and SIA (Social Impact Agenda for Italy),
Member of the Executive Board of GSG for Impact Investment, Chairwoman MAXXI Foundation
Stefano Zambon
Full Professor of Accounting and Business Economics at University of Ferrara, Italy, and Secretary General, Italian Foundation for Business Reporting (O.I.B.R.)
15:25
Main Findings
Jacopo Giliberto
Author in the field of Sustainability – Journalist at Il Sole 24 Ore
15:45
Final Greetings
Antonello Ciotti
Chairman of CPME (Committee of PET Manufacturers in Europe)
Giovanna Melandri
Chairwoman Human Foundation and SIA (Social Impact Agenda for Italy),
Member of the Executive Board of GSG for Impact Investment, Chairwoman MAXXI Foundation
Umberto Vattani
President of Venice International University, Ambassador of the Italian Republic
Andrea Boragno
Chairman and CEO of Alcantara S.p.A.
Complete Video streaming.